Media and Entertainment Essay Example for Free

Media and Entertainment Essay The importance and popularity of media is ever growing. Media has become indispensible in everyday life, be it personal life or business, trade or work. Conventional media like cinema, television, radio and print are modifying themselves to play their roles effectively in the current market. Technological innovations and discovery of new media like cable television, Direct To Home (DTH), Mobile Technology, Internet Podcasting and FM Radio Channels have created immense competition in the entertainment and media field. Video games and portable audio – video devices have intensified the competition. Entry of foreign TV broadcasts, 24*7 broadcasting and the exponential growth of new media call for impressive content creation for catering to every segment of the population. The escalating economic growth in India with a remarkable percentage of youth in the population who have high earning capacity and more disposable incomes and the upwardly mobile middleclass make the entertainment and media sector more promising and demanding. Profile of the current youth with lesser attention span and the easy availability of affordable entertainment have created the challenges of attracting and retaining audience and clients. Multiplex cultures, variety of entertainment choices available, profitability and potential of space-selling in media houses, embedded advertising, marriage of animation and visual technologies are all signs of the advanced state of development in media and entertainment. New Technologies and the high costs involved in production and distribution of media content have justified corporate entry into cinema production and ntertainment production. This has given â€Å"Industry Status† to this field. This paper recognises the status of entertainment and media as a powerful service sector and highlights the need for adopting unique content creation and marketing strategies for enriching and enhancing the experience of the audience and clients. Moreover, the paper identifies the potential of these services that could be exploited for the benefit of the customers as well as to promise high returns for the Investors and Media and Entertainment houses. Content Creation and Entertainment Quotient in the current Media Scenario Introduction: â€Å"And in my opinion, entertainment in its broadest sense has become a necessity rather than a luxury in the life†¦ † -Walt Disney The very purpose of human life boils down to fulfilling the humane needs which include both physical and psychological needs. Media and Entertainment is the field that caters to the psychological or cognitive needs of the media customers. The importance and popularity of media is ever growing. Media has become indispensible in everyday life, be it personal life or business, trade or work. The Media and Entertainment industry consists of the creation, aggregation and distribution of content, products and services, news and information, advertising and entertainment through various channels and platforms. Conventional media like cinema, television, radio and print are modifying themselves to play their roles effectively in the current market. Technological innovations and discovery of new media like cable television, Direct To Home (DTH), Mobile Technology, Internet Podcasting and FM Radio Channels have created immense competition in the entertainment and media field. Video games and portable audio – video devices have intensified the competition. Entry of foreign TV broadcasts, 24*7 broadcasting and the exponential growth of new media calls for impressive content creation for catering to every segment of the population. The Indian Entertainment and Media (EM) industry has outperformed the Indian economy and is one of the fastest growing sectors in India. However, the future of this industry depends largely on the growth of Indian Economy. The Indian Economy is growing at a fast rate, with increased personal income of people who are spending more on their entertainment and leisure activities. Media and Entertainment Customers: Media and entertainment customers have no inhibitions to switch over their sources of entertainment and information, if they feel that their current entertainment provider does not stand up to the mark. Winning customer confidence and support becomes all the more crucial for this industry which could create deeper impressions and have greater impact on the inerasable minds of the customers. Radio, Television, Internet, Print, Movie, Music, Novels and News Media should live up to the fantasy, expectations and requirements of the viewing, listening and reading masses, who seek these media to fulfil their individualistic needs, based on their specific lifestyles, backgrounds and mood swings. The escalating economic growth in India along with a remarkable percentage of youth in the population who have high earning capacity and more disposable incomes and the upwardly mobile middleclass make the entertainment and media industry more promising and the demand for entertainment is going to steadily see an upward trend. Profile of the current youth with lesser attention span and the easy availability of affordable entertainment have created the challenges of attracting and retaining audiences and clients. Success totally depends on how original, quick and entertaining the content offered by these media is comparatively less. In media and entertainment, only the content that provides the highest degree of gratification can win over the media customers. Media Content and Entertainment Quotient: In media production and publishing, content refers to information and experiences that may provide value for an end-user or audience. Content may be delivered via any medium such as the internet, television, audio CDs, cinema, newspapers and magazines as well as live events such as conferences, stage performances and interactive audio video platforms. â€Å"Content† is the word used to identify and quantify various formats and genres of information as manageable value-adding components of media. Entertainment Quotient is the degree of gratification the customers receive or experience through the content provided by Media. Better the quality of content provided, higher will be the degree of gratification experienced. Hence, media content and entertainment quotient are directly related to each other. Media Production and delivery technology potentially enhances the value of content by formatting, filtering and combining original sources of content for new audience with new contexts. Media must understand its responsibility to spread optimism and hope in all aspects of life, especially during times of natural disasters like floods, tsunami, earth-quakes or man-made disasters like terrorist attacks, economic meltdowns, political crisis or any such critical situation apart from its vital role in offering information, education and entertainment. It is very essential for media to realize that its content on such events are just not a focus on the problems, but on the possible ways for prohibition, prevention and rescue. The fact that media can and should make such shift is reflective of its evolution globally. Content provided by media should be of value, relevance and provide entertainment to the ultimate customers. Contemporary Role of Media and Entertainment: Media is changing from being an informer to being a companion. Right from children to elders, people of all ages and classes have something to look for in all the media. All have started looking at media, be it the television, radio, newspaper or the internet as a source of not only entertainment, but also as a source of knowledge and exposure. Media have got themselves into the roles of friend, philosopher and guide and recently as an activist. This being the status, there is a vital need for the highest quality of the content that are provided by these media to be at par with the expectations of all segments of audience and provide high entertainment quotient to them. In many areas, media content is already playing a very active role in providing prescriptions to consumers. From being just a provider of news, the media today is a source of knowledge and offers forums of interaction where consumers can seek advice on health, beauty, home care, decor, travel etc. All these play a major role for their life style changes, and hence we have a majority of the people following a commonly seen style and changed culture. The viewer becomes the consumer who modifies his or her life to go with the characters portrayed by them. Audio-visual medium do have a salutary impact on the knowledge, attitude and acceptance of the viewers. Media do influence people as much as home, neighbourhood, peers in school / college / office etc. The Media and Entertainment industry is moving from the well known status of Mass Media to Mass-personal Media. Future of Indian Media and Entertainment Industry: The FM radio sector was opened up for foreign investment with 20 percent FDI being allowed. As a result the radio sector is expanding rapidly with forecasted growth rates of 32 percent per annum. In the print media segment, 100 percent FDI is now allowed for non-news publications and 26 percent FDI is allowed for news publications. Internet advertising is expected to go up from one percent to three percent of the total Media and Entertainment revenues by 2014. Music and Gaming are expected to grow at 32 percent in the next five years. With multiplex culture, watching film has become a status symbol. Television is witnessing a steady in growth and is likely to go further in future. Indian Television market is likely to grow at an average annual rate of 16% to reach 46,922 crore rupees by 2012. The historical data and the current trend in media industry imply a definite surge of demand and healthier competition in the days to come. Exciting new developments in the technologies used in this industry are taking place. Animation, Multiplexes, new distribution channels and the use of Internet are redefining the entertainment industry. All these factors will favour further growth of this industry in India. India is poised to enter the period of immense growth in this industry. Strategies for Success in Media and Entertainment Industry: The Mantra for attracting and retaining audience for all media is â€Å"provide quality content and increase the entertainment quotient†. Updated, contemporary, relevant, creative and informative content can take the media a long way. This is the basis for establishing, surviving, growing and conquering in the dynamic media industry. Competition is high and tough. The sources available for entertainment and information are many and easily accessible. This being the status, â€Å"survival of the fittest, fastest and the most creative† is the lifeline of media content at present. The challenge for communicators and marketers is to create and identify opportunities that can make the content all the more impressive. Today more and more battles are not as much for market share as for a share of the consumers’ wallet. Media consumers are very vulnerable and prone to be poached by more innovative and consistent content providers. Media products, being intangible can have only cognitive and psychological impact on their consumer. Hence, it becomes more important to provide high quality content which is much better than the competitors’ and thus ensure high entertainment quotient, which is the ultimate aim of any entertainment content. This in turn will aid in attracting, maintaining and enhancing the audience for the particular media. Further, this will ensure the growth potential of the media. Media are not averse to content tie-ups to create media multiplier effect by increasing the touch points. Media observers agree that cross-media tie-ups have become a compulsion, rather than a choice. Thus, convergence of media has become indispensible and is the most plausible route for reaching out to more audience or end-users. Mobile telephones, 3G wireless services, DTH (Direct To Home television), HDTV (High-Definition Television) and the Web, all require content to be converted to multiple formats in order to be offered to a multitude of consumers from various national, cultural, economic and social backgrounds. Media companies agree that tie-ups are not a cost-saving mechanism, rather, it is more about expanding the visibility and pooling the strengths of the two mediums. The content synergy assures prospective audience. There has also been a change in the mindset of publications, be it in print or internet or television. They have realized the importance of providing news and information to the audience, without worrying about the source. Earlier, media houses would stress exclusive reportage. Now, they are willing to give due credit to the source publication as well as the journalist. This is a welcome transition, since it is an optimistic way to reach out to the dedicated and loyal audience who seek out entertainment and information only from certain specific media which they prefer. Stereotyped, mundane and pessimistic content are likely to reduce the entertainment quotient apart from having negative impact on the audience. Ultimately, customers carry along only experiences and memories and satisfaction along with them when they make use of any media for entertainment or information. Only carefully crafted content can enhance these experiences, satisfaction levels and entertainment quotient of media consumers. Conventional cinema and television media had been providing slow paced, socially relevant content to target audience comprising of all economic strata. The amounts of money and marketing involved were small and the industry had been more of monopolistic. The scenario now is entirely different with resurgence of widescreen, stereo, surround sound and digital cinema becoming better and affordable by all. Currently, big production budgets and expensive equipments are being used as the recipe for creating quality entertainment, capable of reaching millions of audience. Especially in India, the entry of Hollywood films has created intense competitions and also has enhanced and diversified the expectations of the local viewers. Dubbing and releasing of Hollywood and other foreign movies in vernacular languages has intensified the entertainment quotient sought by the consumers. The degree of challenges in newer technology adoption, costs and risks involved are higher as far as cinema and television are concerned. Television content production venture is top venture in the media world.

Understanding Your Strengths And Weaknesses Essay Example for Free

Understanding Your Strengths And Weaknesses Essay In a study released, 87% of workers worldwide are emotionally disconnected from their workplaces and are less likely to be productive; making work a source of frustration rather than one of fulfillment. (Gallup, 1993) The statistics illustrate a lack of commitment to learning and understanding of one’s own strengths and weaknesses, amongst the population. People need to think about the person they are and where their strengths and weaknesses lie because if they don’t stop to consider what they’re good at and what they need to improve, they will find themselves in the 87% of the population who don’t enjoy what they do. Following this discovery, I completed a personality test on 16Personalities.com that stated my strengths and weaknesses following answering a series of questions, in hopes to have a better understanding to how my strengths and weaknesses play into the role as a paramedic. The personality test revealed that I am altruistic, a good team player, possess good communications, but also am too selfless and sensitive; these results will give me a better comprehension as to how and why a career as a paramedic is the right fit for me. My strengths of being able to work well in a team setting, having good communication skills and being altruistic will help me as a paramedic, while these are essential characteristics to becoming a great paramedic. The test revealed that I am tolerant and reliable, where it explains I excel in team environments where I am able to listen to others, even when their opinions contradict mines; and I am irritated by the idea of letting people down, so I can be counted on to see any task through. It is important for paramedics to be good team players and be trustworthy because paramedics are often placed situations where they have to work with other people (like the police and firefighters) where we have to trust each other and work well together in a situation whereby we are forced to rely to a great extent possibly for our own well-being, and everyone else on scene. The test also showed that I â€Å"instinctively know how to capture an audience, and pick up on mood and motivation in ways that allow them to communicate with reason, emotion, passion, restraint whatever the situation calls for†, further elaborating saying that I can shift my tone and manner to reflect the needs of the audience, while still maintaining my own voice. These great communication skills are a crucial part to the career as it will allow a more accurate  assessment of the situation through uncovering what happened, how many people were involved or whether there is any remaining danger. Being able to talk to people and keep both patients and family or others on the scene calm can make the situation easier to control, and maintaining conversation with a patient can help to retrieve important information that may be needed for their treatment. It was uncovered that I have an unyielding desire to do good for others and for my community, and that I genuinely believe that if I can just bring people together, I can do a world of good. Because of the nature of the career, where paramedics are responding to people who need help, it is essential individuals pursuing a career as paramedic have that natural desire to make a difference in the lives of others and in their community. The personality test revealed that I am too selfless and sensitive, explaining that I will bury myself in my hopeful promises and feeling others’ problems as my own. If I’m not careful, I could spread myself too thin, and be left unable to help anyone. Because of my sensitivity to others it means that sometimes I feel problems that aren’t my own and try to fix things I can’t fix and spending too much time worrying about whether if I am doing enough. My weaknesses might make things difficult as a paramedic because the reality of it is I will only be with the patient until they are in the hospital. It is not possible to be able to solve every problem, and if I carry that burden on my shoulders on the job, it will be very difficult for me to have good mental stability making me more susceptible to PTSD. One way I can improve my weakness is talk about my feelings as I am feeling with coworkers or the therapist. If I am diligent about keeping a realistic perception of the situation I am in, and understand there is so much one person can do, I am confident I can maneuver through each call with more ease. In conclusion, it is evident that my strengths as a natural team player, great communicator, and altruistic by nature would help make me a great paramedic. Paramedics work in stressful and pressured work environments, where lives are affected by the outcome of their actions. This can be made even more difficult by the long working hours. The role has a large amount  of responsibility, and these are important qualities for those who wish to do well in emergency care. A great paramedic would not be able to perform difficult and distressing work to the capacity that they need to without being able to work well with others on scene, be able to probe and extract information strategically, and have the natural desire to be there to make a difference in a time of crisis.

Inventions From Romania

Inventions From Romania The world without Romania There are some countries without which the world would have a completely different face from what we know today. I mean we can all imagine a world without USA, Great Britain, France, Russia or Italy. A world without hamburgers, pizza, chinesse food, a world without corporations, movies, Madonna, Michael Jackson or without Einstein. The list could go on forever. How many of you tried to think of a world without Romania? Those of you who haven’t, please pay attention Inventions For example how would you imagine the world without Romanian inventions? For the beginning try to imagine writing your entire life with a pencil.Not so convenient, right? in case you didn’t know, Petrache Poenaru, who was a famous Romanian inventor of the Enlightenment era, invented the worlds first fountain pen in 1827, and also designed the current tricolour flag of Romania. Ã…Å ¾tefan Odobleja, another Romanian scientist was one of the precursors of cybernetics. He had established many of the major themes of cybernetics regarding cybernetics and systems thinking ten years before the work of Norbert Wiener, the founder of cybernetics. How many of you flew by plane at least once in your life? Well, for traveling long distances in a short period of time we all should be grateful in the first place to Aurel Vlaicu, who built the first arrow-shaped airplane. He lost his life in 1913 near Cà ¢mpina while attempting to cross in flight the Carpathian Mountains in his aged Vlaicu II airplane. In the same category we can also remind Henry Coanda, the builder of worlds first jet powered aircraft, the Coanda-1910. He discovered and gave his name to the Coandă effect. Medicine Romanians helped medicine to develop. For example, Nicolae Paulescu, the Romanian physiologist is the inventor of insulin, a very controversial invention initially and very much disregarded, only 50 years later after 2 canadians received the Nobel prize for the same invention, he was finally recognized and declared as The True Inventor of Insulin. Another Romanian who received a Nobel Prize for his magnificent work in medicine is George Emil Palade, for discovering the vacuole. Art The history of art would have been many pages thinner without such a great sculptor as Constantin Brancusi whose works which blend simplicity and sophistication, led the way for numerous modernist sculptors. I’m sure you all heard about his works like The Endless Column, The Table of Silence, and The Gate of Kiss from Tg jiu or of Mademoiselle Pogany from Philadelphia Museum of Art which are appreciated all over the world. Romania is also famous for The Gates from Maramures which are unique for their architecture. There is Indeed no other place in the world than Bucovina in Northern Moldavia, where The Monasteries are one of the greatest artistic monuments in Europe. This painted monasteries are part of UNESCO s World Heritage for their rarity and beauty. A thing that not many people know is that Romania has found the most vibrant blue colour in the world. It is renowned world wide and nobody has been able to find the exact combination used to obtained it. It’s called Voronet blue from well renowned Monastery of Moldovia. Probably a long time would have passed until someone may have thought of writing a complete history of religions. Mircea Eliade was the first one to do it. Romanian people are known as optimistic and full of sense of humor. Nobody would have thought of mocking a serious matter like death. We have our own way of dealing with it by laughing in it’s face. We are the first nation to have a Happy Graveyard, renowned for it’s story telling funeral place. Hollywood should thank us. We gave them inspiration to create one of the most famous character in the movie history, that is Dracula. Vlad Tepes, the Romanian medieval ruler, had the bad luck to become the blood thirsty demon of modern times. Sport Maybe slightly surprising for a country of its size, Romania has been one of the most successful countries in the history of sports. I’m sure few of you know that Americans have one thing to be greatful to us:their national sport. Romanians invented the godfather of baseball, a sort of baseball that is, oina. The most popular sport in Romania is football. In 1986, the Romanian soccer club Steaua BucureÃ…Å ¸ti became the first Eastern European club ever, and only one of the two (the other being Red Star Belgrade) to win the prestigious European Champions Cup title. This victory was achieved thanks to Helmuth Duckadam who defended four penalty strikes in a row, performance that got him to guinness book. Another famous football player is Gheorghe Hagi. Nicknamed The Maradona of the Carpathians, he is considered a hero in his homeland as well as in Turkey. He has won his countrys Player of the Year award six times, and was recently named Romanian football player of the century. In present time we also have internationally known football players like Adrian Mutu, Cristian Chivu or Bogdan Lobont. Handball is the most popular sport in Romania after football. The Romanian mens national team has won the Handball World Cup a record 4 times. The only other team to have matched this record is Sweden in 1999. Romania womens national handball team has won the Handball World Cup in 1962. Steaua and Dinamo have also won several European titles over the years. Basketball is a very popular sport among Romanian youth. Gheorghe MureÃ…Å ¸an was the first Romanian to enter NBA, and he became known as the tallest man ever to play in that league. Another product of the Romanian basketball school was Toni Alexe. Ilie Năstase, the tennis player, is another internationally known Romanian sports star. He won several Grand Slam titles and dozens of other tournaments and was the first player to be ranked as number 1 by ATP from 1973 to 1974; he also was a successful doubles player. Romania has also reached the Davis Cup finals three times. In the 1976 Summer Olympics, the gymnast Nadia Comăneci became the first gymnast ever to score a perfect ten. She also won three gold medals, one silver and one bronze, all at the age of fourteen.[1] Her success continued in the 1980 Summer Olympics, where she was awarded two gold medals and two silver medals. Landscapes Romania offers a lot of tourist attractions and vacation experiences unique in Central-Eastern Europe. Enjoy our top five things to see in Romania movie. The world couldn’t live without†¦ Our beautiful women. The Romanian girls are known all over the world for their beauty, but also for their talents and intelligence. Also if we are good at one thing, that is having a good time. Gastronomically speaking we are the proud owners of the most tasty dishes in the world. And if you try these, we strongly recommend you to feast your senses with our word renown wines. We are beautiful, we know how to have a good time, but also we are known for our intelligence. Maybe not all of you know that the second spoken language in Microsoft Company is Romanian. Romania Records Most expensive newspaper copy-Romanian newspaper sets world record BUCHAREST, Romania The Auroch and the Eagle (Zimbrulu and Vulturulu), bought for 830 000 Euros by Joseph Hackmey. sets the world record for the most expensive newspaper copy in the world. At the last auction, held in Geneva by the „David Feldman auction house, the piece had a starting price of 500.000 Euro and was sold for 700.000 Euro to Joseph Hackmey. With fees and commissions involved, the final price reached 829.500 Euros. The amount made The Auroch and the Eagle (Zimbrulu and Vulturulu) the most expensive newspaper copy in the world. Longest Love Poem-world record set by the Luceafarul IASI, Romania Luceafarul by Mihai Eminescu, a 98 stanzas long poem about the impossible love between immortal Luceafarul and a beautiful mortal princess sets the world record for the Longest Love Poem. Largest administrative building-world record set by The Palace of the Romanian Parliament [April 4] BUCHAREST, RomaniaThe Palace of the Romanian Parliament has a floor area of 360,000 square meter -setting the world record for the largest administrative building. The Palace of the Romanian Parliament is also the worlds Haviest building and also the worlds Most Expensive Administrative building in the world: updated total costs (2006) are estimated at 4 billions USD. Most successful women coach-world record set by Maria Bitang [April 18] BUCHAREST, RomaniaMaria Bitang, 46, Romanian gymnastics coach (1992-2005), has set the world record for the Most Successful Women Coach: 19 Olympics Medals and a total of 152 medals at World and European Championships and Olympic Games. They say behind every successful man, there is a woman. Octavian Bellu has coached the Romanian national squad since 1981. Maria Bitang joined him in early 90s. Along with the team they have obtained more than 250 international medals. The outstanding results Maria Bitang and Octavian Belu achieved made them the worlds most successful coaching duo. Largest indoor flag-the Romanian flag displayed at Aarhus WC [June 26] BUCHAREST, Romania The largest indoor flag in the world is the 69 m Romanian flag, displayed by the Romanian fans at the World Gymnastics Championships in Aarhus, Denmark, last October. The giant flag was proudly displayed by the Romanian gymnastics fans. Most powerful Human Magnet-world record set by Aurel Raileanu [Sep 20] BUCHAREST, Romania Aurel Raileanu, a hospital worker has set the world record for the most powerful Human Magnet-he can lift a 26kg TV set. Aurel Raileanu, known as The Human Magnet for his extraordinary ability, can even make a 26kgTV set cling to his chest without the aid of wires, blue or string. The 40-year-old bachelor, who lives with his mum, claims he doesn’t know how he becomes a magnet for objects. Aurel Raileanu admits he cannot explain his gift, which allows many objects — not just metal — to stick to his chest, neck and forehead. Longest Skydive Jump-world record set by romanian skydivers [Oct 19] BUCHAREST,RomaniaRomanian skydivers , sport masters Popescu Valerica, Rites Ionut Irinel, Grigore Dan Cristian and Andrei Gabriel from Romanian AirClub has established the new world record for The Longest Skydive Jump , jumping in second Millenium and landing in third Millenium. In the night between 31.12.2000 and 01.012001, jumping from 1000 m on the second Millenium and landing in third Millenium, the skydivers marked the Millenium change in free fall. This particular skydive was a very difficult jump to be made because of several factors : night time , low temperatures and an unusual trajectory between exploding fireworks. Youngest Skydiver-world record set by Valentina Mihanciu [Nov 5] STREJNIC, Romania The 9 year old Romanian VALENTINA MIHANCIU has set a world record for the youngest skydiver, after performing a jup in tandem with her trainer at Strejnic, Ploiesti-Romania airfield, from a height of 4000 m, with a free fall of 55 seconds. Largest Wedding Vow Renewal set world record in Bucharest [July 7] BUCHAREST, Romania 305 couples who are married for more than 50 years were reunited today in Bucharest for their wedding vow renewal and set a new world record for the largest wedding vow renewal. The Golden Marriage celebration was joined in by more than 1,000 guests. The official ceremony included a religious service, messages from high respected artists, film directors and the mother of Romanian Prime Minister. After the wedding vow renewal, the 305 pairs were offered a champagne reception by the mayor Ontanu and the possibility to attend as special guests some of the 91 new marriage concluded today. Largest Bride Parade-world record set in Bucharest BUCHAREST, Romania Around 100 brides sporting full bridal regalia took part in a parade in Bucharest, to promote the institution of marriage in Romanian society-setting a new world record category for the Largest Bride Parade. Organizers of the Bride Parade said they intend to promote marriage as a way of maintaining traditional family values in this Orthodox country. The atmosphere was celebratory as dozens of women dressed in various white dresses, veils and tiaras marched to the sounds of trumpeters playing wedding songs. Youngest Successful Singer-world record set by Cleopatra Stratan BUCHAREST, Romania Cleopatra Stratan was aged only 3 years when her two hours, 28 songs long concert was performed on August 20, 2006 in Bucharest, Romania. The concert was limited to 400 people and Cleopatra Stratan was accompanied on guitar by her father; singer Pavel Stratan (a top Moldavian artist). She is actually the first artist ever to perform live on a stage in front of a large audience at the age of 3. Longest Condom Chainworld record set by PSI Foundation [Nov 1] BUCHAREST, RomaniaRomanian organization the Population Services International (PSI) Foundation set up the Longest Condom Chain in the world, which at 3,300 meters was registered as a new world record. In the presence of Romanian celebrities-like Romanias Pop Diva Loredana Groza Boncea (see photo) and other NGOs active in the HIV/AIDS field, 1683 people tied togheter 25.773 Love Plus condoms, making a 3268,47 meters long condom chain.

Yamaha motors :: essays research papers

Introduction Ever since its founding as a motorcycle manufacturer on July 1, 1955, Yamaha Motor Company has worked to build products which stand among the very best in the world through its constant pursuit of quality; and at the same time, through these products, it has sought to contribute to the quality of life of people all over the world. Following on the success of our motorcycles, Yamaha began manufacturing powerboats and outboard motors in 1960. Since then, we have used our engine and FRP technology as a base to actively expand and diversify our areas of business. Today our fields of influence extend from the land to the sea and even into the skies as our business divisions have grown beyond our Motorcycles operations to include Marine operations, Power Product operations, Automotive Engine operations, Intelligent Machinery operations, Sky operations and our PAS operations. corporate mission We create â€Å"kando† 'Kando' is a Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value. At Yamaha Motor, we believe that Kando can be generated by products and services that surpass customers expectations. We strive to achieve our corporate mission by adhering to three principles: We must remain keenly aware of customers' evolving needs to provide them quality products and services of exceptional value that surpass their expectations. We can and will earn a fair profit by putting forth a superior effort to satisfy our customers. Our corporate environment should be staffed with autonomous, empowered employees. In cultivating our employees' creativity and abilities, we will establish an equitable system of evaluation and rewards. As a good corporate citizen, we act from a worldwide perspective and in accordance with global standards. We will work locally to better the social environment, and think globally in helping preserve the natural environment. 1. Management Policy for 2004 There is some sense of anticipation that the Japanese economy will recover in 2004, reflecting the bottoming out of stock prices. However, business conditions remain unpredictable for Yamaha Motor, resulting from such factors as uncertainty in the U.S. economy, due mainly to the situation in Iraq and the appreciating yen against the U.S. dollar. In 2004, we plan to expedite the reforms spelled out in our medium-term management plan. By implementing global strategies and establishing a profitable structure, we will swiftly build a robust corporate structure capable of withstanding exchange rate fluctuations even if the yen continues to become stronger.

A Comparison of Homeric Formalism in The Iliad and The Odyssey Essay

Homeric Formalism in The Iliad and The Odyssey "Much that is terrible takes place in the Homeric poems, but it seldom takes place wordlessly... no speech is so filled with anger or scorn that the particles which express logical and grammatical connections are lacking or out of place." (from "Odysseus' Scar" by Erich Auerbach)    In his immaculately detailed study comparing the narrative styles of Homer to those of the Bible, Erich Auerbach hits upon one of the most notable intrigues of reading Homer, namely his unrelenting sense of epic form and rhythm. The stories that unfold in the works of Homer are filled with passion and fury, but this never effects the meticulous regulation of his narrative. One of the chief questions regarding the works of Homer is to what effectual end he follows this formula so explicitly. In both The Iliad and The Odyssey, the reader recognizes patterns and formulae that combine to make up the Homeric template.    The reader can first recognize Homer's formulaic style on a specific scale in the repetition of phrases and epithets. Odysseus, throughout both The Iliad and The Odyssey is almost never mentioned without a reference to his cunning or "many designs". Likewise, throughout The Iliad the city of Troy is almost never mentioned without reference to it being "strong-walled" or "wide-wayed". As Richard Lattimore writes in the introduction to his translation, much of this particular kind of repetition was dictated by the metric needs of the poem. Above and beyond this strictly mechanical function however, recurring descriptions serve to ground the story in a cast of recognizable characters, thus creating a sense of familiarity for the reader.    Studying ... ...tions of the Odyssey,   Frankfurt, Athenaeum 1988 Hamilton, Edith. The Greek Way. New York: W.W. Norton and Company, Inc., 1930. Heubeck, Alfred, J.B. Hainsworth, et al. A commentary on Homer's Odyssey. 3 Vols. Oxford PA4167 .H4813 1988 Homer. The Odyssey. Trans. Robert Fitzgerald. New York: Vintage Books, 1989. Nussbaum, Martha C. "Victims and Agents: What Greek Tragedy can teach us about sympathy and responsibility." Boston Review. (1999)31 May 1999 Stanford, William Bedell. Homer's Odyssey. 2 Vols. Macmillan  Ã‚  Ã‚  Ã‚   The Iliad. Trans. Robert Fagles. New York: Penguin Books, 1990. The Iliad of Homer. Trans. Richmond Lattimore. Chicago: University of Chicago Press, 1951. Tracy, Stephen V. ,The Story of the Odyssey Princeton UP 1990 "Gospel of Matthew". The Holy Bible. New Revised Standard Version. Grand Rapids: Zondervan, 1989.

Scarface, Directed by Brian De Palma Essay -- Scarface Al Pacino

Scarface, Directed by Brian De Palma Tony Montana has taken just so much shit his whole life. He’s been oppressed and repressed and mocked and called a spic and turned on by his own country (Cuba) that he’s just not going to take any shit anymore. He’ll shoot someone just for pissing him off, which is almost admirable, or at the very least understandable. I’m not advocating violence; all I’m saying is that we all have our limits and if someone treated me the way Tony Montana had been treated his whole life – if they spit on me, and degraded me, and mocked me and doubted any power I might have, I might want to prove them wrong. Of course, it’s a movie, and we know it well; Scarface with Al Pacino as the Cuban immigrant turned drug lord with his mountains of coke and his beautiful but, basically dead, wife, Elvira, living what he believes is the American dream. Elvira, Tony’s wife, played perfectly by Michelle Pfieffer, is beautiful and so cool she’s ice cold, whose only job is to be an ornament, and who comes from somewhere in Baltimore, we’re told, and whose only goal, it seems, is to just be taken care of by all these rich and violent thugs. She doesn’t seem phased by all the guns and underworld thugs that hang around the house, but then, her nose is so packed full of coke that this is not really a surprise. Most of the time, she’s got this false cocaine-calm aloofness that lends itself to comparisons with a mannequin. Her power and her trump is that ultimately, we get the sense that it’s a role she’s chosen – not one that was ever put upon her. That it’s all within her control. Men like Tony Montana are brought to their knees by her cool beauty and icy aloofness. She’s like coke they can’t buy or trade or snort or get enough of, but surely as powerful . But ultimately, she’s just some middle-class chick form Baltimore who was probably really bored and moved to Miami for some excitement. She’s a bitch. As Tony says to her, â€Å"You got a look like you haven’t been fucked in a year.† And it’s true. Maybe she knows her power is in the withholding, but this can only last for so long; a tease works because ultimately, there has to be something at the end of it. If it’s all attitude and cock tease, after a while, that gets boring and the furthest thing from sexy. Something’s gotta give. Tony Montana wants, as he says, â€Å"what’s coming to me,† which is â€Å"t... ...e power of all this seduction so that at the critical moment we can say â€Å"No†. We choose power over fucking and engaging with another human being, and we do this because of fear. Because in this age of psychotherapy, were everything is a fucking issue (pun intended) as if our boyfriend cheating or leaving us would cause a complete breakdown, as it has and does for so many girls today. Girls today, with few exceptions, don’t get back out there like Carole King or Carly Simon and belt out our anger and pain in some healthy way in a song with scathing lyrics. Instead, young women today run for the shelter of pastel pills and their standby bottles of Xanax and Zoloft and frantic calls to their therapists and lock themselves in their Back Bay apartments with their cats because we’re all so fucking fragile. It’s pathetic. Carole King and Carly Simon and so many others went through the same heartache but they didn’t run away; they belted it out in songs like â€Å"You’re so Vain† or â€Å"Total Eclipse of the Heart† (sang by Bonnie Tyler by written by Meatloaf), and Abba and Fleetwood Mac who made a life-style of heartache and fucking – because that is life. These women seem a lot braver to me.

Maquiladora Industry

In this paper I will discuss the history and practices of the Maquiladora industry. I will discuss its background, its problems, the benefits it offers to United States companies, and the impact the NAFTA has and will have on the industry. In addition, I will make a suggestion on a possible strategy the Maquiladoras can adopt in order to address the challenges brought on by the NAFTA, to ensure it remains a strong force in the future. Mexican agricultural workers had been granted temporary work visas allowing them to work in the United States† agricultural industries through a program called the Bracero Program until 1965 when this program was terminated. As a result of this termination, the unemployment rate had exceeded 70% in certain border cities. In May of 1965 the Border Industrialization Program was established as a replacement for the Bracero program. It was later renamed the Maquiladora Program. The program was established by the Mexican government to provide employment for Mexico†s rapidly growing population along its border with the United States. This program was utilized to keep Mexicans from entering the United States. The idea was that Mexican workers would be kept on the Mexican side of the border if they were given factory jobs on the Mexican side. The Maquiladora program also wanted to attract foreign manufacturing facilities, technology, and know-how by giving a permanent tax holiday to manufacturing companies that would set up â€Å"twin plants† on the Mexican side of the border. In the beginning of the program, all foreign-owned operations had to be located within a 20-kilometer strip along the US-Mexican border. Since 1972 they can be located anywhere in Mexico. In 1996 there were around 2,500 Maquiladoras – 35% of them were located in the interior states of Mexico. Last year there were over 3,000 and more and more of these operations are being located outside of the border regions. Each of Mexico†s 31 states has at least one Maquiladora. Maquiladoras, also referred to as â€Å"in bond† or â€Å"twin† plants, are allowed to temporarily import into Mexico (free of tax) machinery, equipment, replacement parts, raw materials, and just about anything that was used in the assembly or manufacture of semi-finished or finished products. Once assembled or manufactured, the Maquila products must be exported unless special permission is obtained to sell a limited amount of output in the Mexican market. When these products are imported back to the United States, import duties are levied on the foreign value-added only. If Maquila products stay in Mexico, the are subject to applicable Mexican duties. The largest issue surrounding the Maquiladora industry is the exploitation of cheap labor. The working conditions are often unsafe, workers are not compensated adequately for their labor, attempts to unionize are discouraged; and sexual discrimination and harassment are too common. The conditions in and outside the Maquiladoras are terrible. Workers perform tasks such as welding without protective masks, leather gloves, or goggles (in many instances) and industrial accidents and toxic exposures are common. This, along with malnutrition caused by low salaries, produce skin illnesses, cancer, irregularities in menstruation, abortions, tumors, intoxication and birth of undernourished or disabled babies. Of the employees, many are young girls and women ranging from the ages of 14 to 20. They work 6 days a week in 10-hour shifts. The average weekly salary for a Maquiladora worker is US$35 – $45 even though the average monthly rent for a house with public services such as running water and electricity is around $200 a month. For the most part, Maquiladoras are unorganized. In those that are organized, state-controlled unions represent the workers. Although some companies are unionized on paper, the unions, for the most part, function to reinforce management policies rather than for the benefit of workers. Then there are what are called â€Å"phantom† unions. These unions do not fight for the worker†s rights. The workers do not even know them and have never seen their union leaders. When a conflict arises in a factory, management informs the worker that their unions have accept these or those conditions. Not only are they not protected by existing unions, those that attempt to unionize and are often threatened or bribed by plant managers and the government. In many companies, discrimination against and harassment of the female employees is very common. Female job applicants are required to produce urine samples to be used for pregnancy test, while some have company doctors and nurses examine the applicants or ask confidential information concerning their contraceptive practices. This is done because pregnant women are refused employment. Sexual harassment is often the rule rather than the exception. Rapes occur frequently and few are reported because women fear being fired or blacklisted. Shame and humiliation also keep them quiet. In Mexico, men and women are equal before the law, but the law does not recognize discrimination as a problem to be solved. The Pollution Brought on by the Maquiladoras The increased pollution, accompanied by the dumping of tons of hazardous wastes, poses a serious health threat to the residents of Mexico as well as the resident of the bordering US states. There are several canals that are â€Å"black† with chemical wastes that have been measured at levels that greatly exceed permissible standards. One factory was caught dumping drums of paint, solvents, and shellac into a drain. In other areas there are abandoned lead smelters and air full of soot and dust from brick-making ovens and smoldering tire dumps. Main Advantages for the United States† Companies For the United States companies this was a great advantage since Maquiladoras operates at very low costs in places where the currency is weaker than the dollar–such as Mexico. The less a currency is worth, the more relative value the dollar has. Since Mexico†s peso is relatively week, companies can trade their dollars for pesos with which they pay workers and expenses. The products they manufacture, however, are sold for dollars, increasing their profits by huge margins whenever the local currency falls. They could enhance competitiveness, reduce their costs, and maintain quality by placing their labor-intensive operations in the less developed Mexico, benefiting from the lower wage rates there. For many US companies, manufacturing in Mexico has become necessary to battle overseas competition. Since many manufacturers are moving to â€Å"just-in-time† inventory systems, the quick delivery possible from Mexico†s border towns offers a substantial advantage over Asian alternatives. The NAFTA†s Impact on the Maquiladora Industry Traditionally, Maquiladoras offered foreign businesses several advantages over other forms of direct foreign investment. Since the signing of NAFTA, however, many of these advantages are either being phased-out or granted to all Mexican companies. The most significant advantages of operating as a Maquiladoras include: 100% foreign investment, operation without ownership of assets, tax sheltering of cost centers, and 100% duty-drawback or waivers for temporary imports. Furthermore, the NAFTA attempted to address the labor exploitation and environmental problems associated with the Maquiladora industry. One of the benefits of the Maquiladora program is 100% foreign investment of Mexican operations, which formerly was not allowed. However, Mexico†s Foreign Investment Law has changed through the years (most significantly in 1989 and 1994)-full investment is now allowed in most business ventures. Operation Without Ownership of Assets Another advantage that Maquiladoras have is that they can receive production materials and capital goods as loans from their parent and client companies. As a result, most Maquiladoras have little of no inventory of fixed assets, eliminating the need to pay the Mexican asset tax of 2% of all assets. In January 1995, the Mexican IRS reported that Maquiladoras would now have to factor the depreciation of â€Å"loaned† assets in price-transfer calculations, which is the first step toward phasing-out this advantage by 2001. When Maquiladoras are structured as cost center (providing manufacturing services for a foreign parent) the foreign corporation has traditionally paid the Mexican company for operating costs plus negligible profit. By doing this they avoid Mexico†s 34% corporate income tax, 10% mandatory profit sharing, and asset taxes. Now the Mexican IRS is changing the way Maquiladoras must declare assets. Over the next few years, Maquiladoras will be forced to raise their declared profit percentage to a rate that is comparable to that of two unrelated companies performing the same transaction at â€Å"arm†s length†. This is the type of transfer pricing procedure that is implemented by most trading blocks, like the EC. It will soon be effect throughout North America. 100% Duty-Drawback or Waivers for Temporary Imports Maquiladoras have always allowed Mexican companies 100% duty drawback or waivers in imported components that are exported as final goods. Since 1994, this has provided many Maquiladora programs a way to use non-NAFTA materials within products without the need to pay the corresponding duties over those materials when importing or exporting goods to other NAFTA nations. On January 1, 2001, Maquiladoras that manufacture goods for export to NAFTA partner countries will no longer be allowed to take the waiver. The waiver will still be available for goods that are going to non-NAFTA countries. In 1995 the NAFTA†s of Labor created the National Administrative Office (NAO) as well as the North American Agreement on Labor Cooperation (NAALC). Both were intended to stop labor abuses. The NOA was established to monitor labor complaints that NAFTA critic†s voice regarding unfair labor practices. The NAO can recommend â€Å"ministerial consultations† as well as imposed heavy sanctions against Mexico. Unfortunately, the side agreements proved useless. The NOA cannot force Maquiladoras to allow unions-the most they can do is recommend â€Å"ministerial consultations.† Sexual harassment and discrimination continues as well. The NAFTA has also created side agreements covering the environment. One of them is the North American Development Bank (NAD Bank). Its purpose was to finance wastewater treatment projects along the border in the poorer communities. However, the most important criteria that needed to be met in order to receive funds were meeting certain market considerations. With this program NAFTA â€Å"encouraged† growth without regard for the environment through its practice of placing market consideration above environmental protection. Another is the Commission for Economic Cooperation (CEC). The CEC was established to investigate governmental non-enforcement of environmental laws. Unfortunately it has no power to enforce ,they can only investigate-and they can†t even do that until Mexico collects the data on the pollution for them. Possible Strategy for the Maquiladora Industry As long as the Mexican currency is weaker than the US dollar I don†t think that the changes are going to dramatically effect the flow of US companies to the south. However, the Maquiladora industry cannot count on this for continued growth. By the year 2001 the Maquiladora industry as we know it now will have significantly changed when the phasing out is complete. Maquiladoras will no longer be â€Å"tax break† establishments; they will be just like other foreign investments. In order for them to fully compete in the near future they must become more efficient and leaner. The impact of globalization is forcing manufacturers to produce more rapidly and cheaply than ever before and to continuously improve. Because there will be no differentiation between the non-Maquiladora and Maquiladora industries I feel the inefficient producers will be wiped out. Therefor, Maquiladora employees will need better training, education, incentives as well improved working conditions and hi gher wages. Operations will also have to be streamlined in order to reap the benefits of economies of scale and scope. In addition, Mexicans as well as US citizens will start to demand more accountability from the Mexican government and the Maquiladora industry. They need to be more responsible for their actions. What will the U.S. corporations do when human rights activists and environmentalists start lobbying and protesting on their US sites? Do they want to risk losing their shareholders to this type of negative attention?