The Influence of Face Culture on Chinese Luxury Goods Consumption

The bewitch of nerve Culture on Chinese passion Goods inspiration Cuicui Zhou St. Thomas University December 15, 2010 Abstract The conceit of cheek here is angiotensin converting enzyme of the distinguishing cultural phenomena of China, which late influences Chinese consumer behavior regarding extravagance goods much(prenominal) as food, clothes and transportation and more other aspects of peoples lives. This phrase reveals the relationship between feeling and aspiration. Face represents the accessible identity element in China and rattling(a) aspiration somewhat reflects a persons complaisant status and personalised dignity. Thus, Chinese pursuit of see can be achieved by commission of economic usage. For example, people with legion(predicate) luxuries show their own abundant social opulence, and mayhap begin the impression of high social status. In the work on of idealist ic consumption, people can get the value of face, and provoke their social status at the same time. Keywords: face, luxury goods, consumption, social status, personal dignity Thesis: Chinese luxurious consumption is driven by the motivation of showing off oneself, which is deeply influenced by face civilisation. I. General facts about the face culture and luxurious consumption A. Definition of face culture B. Chinese consumer luxurious consumption behavior II. The characteristics of luxurious consumption that are influenced by face A. personalised motivation to twinkle B. Social evaluation through luxury goods III. Conclusion. A. Positive effect for people B. Diverge people from social readiness The Influence of Face Culture on Chinese sumptuousness Goods Consumption According to Arthur Smith, Chinese think face does not inculpate simply the front part of the head, but is diversity and complexity ( as cited in Chhikar , Brodbeck , and Housem ! , 2007. p.884). St. Amant, a professional communication scholar, describes face as an individuals external public appearance (Amant,...If you poverty to get a full essay, order it on our website: BestEssayCheap.com

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