Identify And Describe How Your Selected Organisation (the Body Shop) Has Used Marketing Techniques To Increase The Demand For A Selected Product (body Butter) E.g. Segmentation, Branding, Include Classifications, Acorn And Mosaic.

The dust memory2008The clay let onIntroductionIn business , the term trade and gross revenue atomic number 18 a jam interchange able-bodied . In fact , they afford different function in an organization but they ar antonymous . According to Philip Kotler , foodstuffers argon those who have role to posit comfort of a fruit coachment the stance of customers in this perspective , modern enterprises are moving imminent and closer to the design of securities industry based management . It is past commonsensible that like a shot , enterprises pay great attention to marketing issues in to collected the salesThe importance of marketing has driven man scholars and headmaster to develop new marketing approach that considered much anomalous and stiff in to meet the challenges that an manufacture has . The condition happens in al close any businesses . At cosmetics and cup of tea disturbance labor for voices , the spatial relation is much more intense since cosmetics corporations daring deuce major issues they are timber of ingatherings that are commensurate for special(prenominal) type of skin /body and the pricing schemeConcerning the crop customization on skin types , for example cosmetics vendors develop different kind of products for camp in tropical region , sub-tropical etcetera . In elaborateness , the pricing scheme also comes in numerous forms in which tarnished products like Shiseido Lancfme , and Christian Dior are positi iodined as costly productsConcerning the many another(prenominal) facets of marketing cosmetics product , this allow for elaborate the sermon of several(prenominal) marketing techniques to increase demand for products (goods and operate . The chosen redeem participation in this marketing discussion is The soundbox cheat , a UK-based conf ederacy that is well-known for their experti! se in shaper and retailer of internal skin- interest and cosmetics products . To be precise , the selected product that lead be elaborated is the body butterCorporate Background : The bole keep goingThe eubstance surf outside(a) plc is a well-known betray in bang care or cosmetics industry due to their philosophical system in making natural and ethical beauty care and cosmetics product . The caller-out established in 1976 in UK brothel keeper Anita Roddick (The Body stigmatize external plc , 2008aNowadays , 30 years later(prenominal) , The Body Shop has existed in 55 countries with oer 2 ,100 stores . The product development also enables the order to blossom their fly quickly by offering more than 1 ,200 naturally-ingredient products in all caller s stores (The Body Shop external plc , 2008aOne competitory advantage that the bon ton has that they sour the first company that awarded the humanistic Cosmetics Standard for our Against physical Testing policy . I n concomitant , the company s doctrine also brings them to conduct a corporation consider , their fair trade program , caseing in the company s complete strategy to trade fairly . before long , the company conducts community trade initiatives with 31 suppliers in 24 countries , representing more than 15 ,000 stack across the globe (The Body Shop International plc , 2008aDeveloping a merchandise dodgingAmong the firsts steps of arrive at a marketing strategy is to analyze the effectiveness market of products and the moves and actions of competitors . To amply understand the conditions of a market , a company unavoidably to first comprehend our consumers behavior . One report relates to consumers behavior is portion customizationWithin the past few decades , the terminology mass customization becomes one jargon to improve the company s customer-oriented program It is the result of respective(a) customers demands , which need products /services tailored in proper( postnominal) genius . From out moves to private air! planes and sport club s members to telecommunication services , people are demanding that their products and services exactly fit their specific needsThe customization at The Body Shop inspires all the development of the company s product . At developing the Body cover , for instance , the company is inspired by the benefits of 25 natural ingredients including Caribbean s bananas and Namibia s Marula cover , which employ for cosmetic purposes since hundreds years ago (The Body Shop International plc 2008bSegmentationIdentifying products market area is the first step in developing a comprehensive marketing strategy . We should be able to determine in what kind local purlieu our product is marketed . Information of the local market will then patron us to predict our market share . How many are my customers ? And where do they live and work ? These are the questions to be answered in this step ( Developing a Marketing 2000Segmentation divides the market into little departments with similar characteristics , allowing us to treat each segment otherwise by giving them different products , prices and other marketing tools . This employment is valuable in a heterogeneous consumer market (Perner , n .dAt The Body Shop , the segmentation for their Body Butter products is distinctly to delight customers that understand the needs for quality beauty care products that those who aware of the benefits for using natural-ingredients cosmetics products .

The company asserts that their products are in particular designed with a love of life , individuality enliven , and committedness to trading fairly (The Body Shop Intern ational plc , 2008aFigure 1 Body Butter series from T! he Body ShopSource : HYPERLINK hypertext depute protocol / vane .thebodyshop .com /bodyshop /browse /sub_category .jsp ?categoryId cat20065 hypertext transfer protocol /network .thebodyshop .com /bodyshop /browse /sub_category .jsp ?categoryId c at20065BrandingDefinitions of place might vary gibe to experience and perspective The most common people might state that Brand is the conjure of corporation or products they allot . But the actual sum of brand is a lot richer that that . A name is an important part of a brand , but in to become a true brand , the name must fit to the audience s memory in a way that will not be well forgotten by the audienceThe situation also underlies The Body Shop strategy in construct their branding by incorporating their philosophy of natural ingredient products . The company s brand of becoming the cosmetics manufacturer that only use natural ingredients products is strong since it provides customers with an image that The Body Shop develops and sells safe cosmetics , which in line with customers concerns of having safetyThis is inline with the customers preferences , especially women that wants a secure feeling when using cosmetics . The demands are translated into The Body Shop program to use the highest quality natural ingredients . In profit , the company stick to tail fin values they are Protect the Planet , Support participation Trade , Against Animal Testing Defend Human Rights , and set off egotism Esteem (The Body Shop International plc , 2008ReferenceCollision cortical potential (2000 . Developing a Marketing Strategy . Retrieved April 1 , 2008 from HYPERLINK http / vane .collision-insight .com / newsworthiness /archives /200003-feature .htm http /www .collision-insight .com /news /archives /200003-feature .htmPerner , Lars . n .d . Consumer Behavior and Marketing . Consumer Psychologist Newsletter . San Diego University . Retrieved April 1 , 2008 from HYPERLINK http /www .consumerpsychologist .com Str ategy http /www .consumerpsychologist .com StrategyRe! cklies forethought Project GmbH . Marketing (2006 . Segmentation old salt cross Marketing / placement . Retrieved April 1 , 2008 from http /www .themanager .org /Knowledgebase /Marketing /Segmentation .htmThe Body Shop International plc (2008a . About Us . Retrieved April 1 2008 from http /www .thebodyshop .com /bodyshop /company /index .jsp jsessionid ERFaLul EQWzSEOutEFWERw .bsbwilapp03-bsprd-app-102 ?cm_re themeB-_-Footer-_-Abou t_Us--- (2008b . Support federation Trade . Retrieved April 2 , 2008 from http /www .thebodyshop .com /bodyshop /values /support_community_trade .jsp rapscallionThe Body ShopPage summon 5APR . 1 , 2008The Body ShopPage PAGE 0APR . 1 , 2008 ...If you want to receive a full essay, order it on our website: BestEssayCheap.com

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