Blue Nile Case Study

Tony Qian 1/13/2011 BUAD 441 Individual Case Study1 Blue Nile, Inc. introductions Largest Online Diamond Retailer 1. What key factors impart locate a comp any(prenominal)s success in the online jewellery line of descent in the next 3-5 years? The online jewelry rail line will be toweringly dependent technology. They will in addition select to keep good relationships with the organizations that certify their diamonds. They need to roll their guest a safe, comfortable environment in which to govern one across high dollar gets. Educational development will have to be easily and readily useable to the customer to help them make their decisions. They need to prove to the customer that they can furnish (near) touch shopping experience as a brick and mortar jewelry store while providing break-dance prices. 2. What is Blue Niles dodging? Which of the four generic fighter strategies discussed in Chapter 1 close closely fit the combative app roach that Blue Nile is pickings? What type of hawkish receipts is Blue Nile trying to arrive at? Blue Nile strives to contribute high quality jewelry and competitive prices and also provide information about their products and provide focussing through the purchase process.

They are trying to create a cost- found competitive advantage by having cheaper prices on their high-quality jewelry compared to traditionalistic retailers. 3. What do you like and dislike about Blue Niles business model? I like Blue Nile carrying a crushed tote up of inventory. By not buying a muffin from a supplier until a customer purchases it, it potently limits t! he amount of risk and cash tied up at any point. I also like that they have a in reality lean supply chain that strives to eliminate shopping sum of money men, keep costs low. This allows them to sell their products to the customer at very(prenominal) competitive prices. I do not like their market aspect being completely base upon the internet. A non-internet based campaign would increase legitimacy of the business and possibly win it to a much...If you want to get a full essay, interchange it on our website: BestEssayCheap.com

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